CreativeLive - How to Do Work That Matters for People Who Care
CreativeLive - How to Do Work That Matters for People Who Care
There's a common misconception that artists have a monopoly on creativity… But the very act of making waves - no matter the career - is a creative one. The Chase Jarvis LIVE Show is an exploration of creativity, self-discovery, entrepreneurship, hard-earned lessons, and so much more. Chase sits down with the world's top creators, entrepreneurs, and thought leaders and unpacks actionable, valuable insights to help you live your dreams in career, hobby, and life.


ABOUT THIS EPISODE:

 

If there has been a guest that can speak directly to that little voice in your head – and help you get this marketing stuff RIGHT – it’s Seth. Pure sage. And purely actionable.

  • The riskiest thing you can do it make average stuff for average people and pitch it to the masses. Instead, focus on the smallest viable audience (e.g. your patrons at table 4 of your restaurant) and bring magic to them, they will come back and they will bring their friends.
  • If you try to please everyone, you’ll stop pleasing the people you care about. Seth shares some strategies on how to focus on the people that care about your work and better serve them.
  • We all want to do work that matters for people who care. But we trip ourselves up thinking we need to become an evil marketer and spam the world. Fortunately, the best way to achieve your marketing goals is to help others become who they want to be.

CreativeLive - How to Do Work That Matters for People Who Care


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