What you'll learn

What Google Analytics is. How to setup Google Analytics. Top reports in Google Analytics to review. How to track visitors from multiple sources within Google Analytics. How to setup integration with Google Ads to Google Analytics. How to create goals.

Requirements

Anyone who owns a website or markets a website and wants visibility into who is going to the website and what they're doing on the website.

Description

In this course, I'm going to share how anyone with a website can setup Google Analytics to take advantage of robust website reporting analytics through this free tool.

Specifically I'm going to cover in Google Analytics

What Google Analytics is

How to setup Google Analytics

Top reports in Google Analytics to review

How to track visitors from multiple sources within Google Analytics

How to setup integration with Google Ads to Google Analytics

How to create goals in Google Analytics (i.e. revenue earned, contact form submissions, pages per visitor, etc.).

Who is the target audience?

Any website owner and digital marketer