Pricing our products is never easy. The market changes so quickly that, although we try hard, we repeatedly risk to have our prices higher than our competitors’ ones. As an obvious result, our product won’t have many chances to be sold. No matter how much you overthink about it, you can’t find a reason. You look for a solution on your shop page, check the yearly trend, monitor the product positioning on search engines and your brand value. Everything seems to be perfect, as usual, but the product you added to your store still doesn’t generate one single purchase. The fact is that customers are used to finding the best offers on the market and even one single dollar often makes a difference, also for your loyal customers.