Logos are a critical part of the modern visual landscape. A good logo is simple, instantly recognizable, and comprised of only the most essential elements. To learn how to create your own, it's important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French reveals how successful logos depend on good type choices and simple shapes—or the combination of simple shapes. He shows examples of popular logos and then demonstrates how to use the same construction techniques to create similar logos in Adobe Illustrator. The course combines theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the world’s best logo designs.

Topics include:

Choosing the right typeface

Exploring type variables

Replacing letters with words

Creating a circular logo

Creating a hand-drawn logo

Designing with simple shapes

Offsetting multiple paths

Creating isometric type

Adding gloss, texture, beveled edges, and transparency

Designing with negative space

Choosing logo colors

Converting colors

Preparing final files

HOMEPAGE

https://www.lynda.com/Illustrator-tutorials/Logo-Design-Techniques-Revision/2800333-2.html