If you answered YES to any of those questions, you’re in the right place. I created this course specifically to end the vicious cycle too many developers and product teams are trapped in: vague requirements they had no hand in creating, constant rework and a never-ending stream of new (and changing) requirements. 

See, I’ve been there myself. In nearly 30 years of working with organizations of all sizes in nearly every industry, I know that cycle all too well. I know what it’s like to try and roll the “UX rock” up that hill only to have your stakeholders or managers or clients roll it back down.

No more debate about when UX work should happen.

I know the pain of fighting to get UX included at the start of a project all too well. And I also know that it’s entirely possible to put an end to it.

UX Requirements Made Simple will show you how to get a seat at the requirements table, open the minds and ears of your managers or clients, and see a massive change in both the quality of requirements and the success of the delivered product. In the time it takes to watch a great movie, you‘ll learn to:

• Use faster, simpler methods to generate, validate and prioritize requirements, resulting in an MVP that clearly demonstrates the power of good UX — from the very first sprint onward.  


• Integrate user research and validation into an existing requirements process — without a fight!


• Get a clear, solid sense of what users really need — even if you have no budget to do user research.


• Easily identify the "sweet spots" where features and functionality deliver maximum value, great UX for users and ROI to the business.


• Learn a simple way to get managers and clients to listen to your UX recommendations — and act on them.


• Replace cumbersome, formal tools with clear, simple exercises that uncover true UX needs and get everyone on the same page, sharing the same UX goals and understanding their importance.