"You build your business shooting for other people. You build your career shooting for yourself." From creating and choosing projects to organizing details and financing, this course will teach you how to effectively manage personal projects to grow your photography business. This inspirational workshop is designed to help you practice your craft and elevate your photography business. During this comprehensive course, Matthew will offer step-by-step instruction on how to launch and execute personal photography projects. Matthew’s workshop is part of a 3-day event sponsored by Sony called “Shoot What You Love", a 3-day inspirational event sponsored on April 22-24 with fashion photographer Matthew Jordan Smith, family photographer Me Ra Koh, and conservation photographer Cristina Mittermeier.