What Will I Learn?

Structure and write compelling sales copy

Apply the power of emotional drivers, even when writing in a B2B environment

Beat run-of-the-mill writers who focus on 'needs

Write powerful calls to action

Understand how to leverage features, benefits and advantages

Craft professional press releases that get published

Know how to become a Voice in their Industry

Understand how to schmooze bloggers and the press to get published

Interview end customers with confidence to create persuasive case studies

Use the power of words to generate more sales leads

Glean from a wealth of real-life examples

Master White Papers - the most powerful way to generate sales leads bar none