Pitch Sans Font Family

Pitch Sans emerged from my standard operating procedure. Previously I’ve talked about how I “experiment with my typefaces by adding or subtracting serifs”. I feel compelled to try this with every typeface; it’s like conceptual due diligence. Will the refined letters of one style supply the raw ingredients for another? Certain fonts are stoic, content to remain alone. Others more readily offer up details and structures that can be adapted. Good adaptations are paradoxical: they’re structural antonyms and aesthetic synonyms. Structure is easy to change, but an aesthetic is hard to translate.